Rancon Motor Bikes Limited opened the Suzuki Lifestyle Store at Chef’s Table Courtside in Dhaka in February 2022, placing the brand in a setting beyond a conventional motorcycle showroom. Siam Ahmed attended as the featured guest. Chef’s Table Courtside is described as a multipurpose venue offering arts, entertainment, cultural, sporting and recreational facilities and events, alongside food from restaurants.

The store gave visitors an opportunity to learn about Suzuki, its motorcycles and its history, while also viewing Suzuki merchandise and motorcycle accessories. Its central attraction was a virtual-reality gaming system: visitors sat on an actual GSX-R150 and experienced a simulation of competing in MotoGP. The concept connected the brand presentation with a leisure activity designed for people visiting alone, with friends or with family, rather than limiting the motorcycle to a display object.

Taking the roadshow across Bangladesh

Rancon Motor Bikes also organised roadshows across Bangladesh in 2022, visiting bazaar areas and well-known locations with the cooperation of partners around the country. The events targeted riders and potential customers, particularly around Suzuki’s 110 cm³ and 125 cm³ motorcycles. The company specifically identified the Hayate EP 110 cm³ and GSX125 as suitable for what it described as a large and growing market. The fixed store and travelling events therefore offered two distinct ways to bring people into direct contact with Suzuki and its motorcycles. The available evidence concerns the 2022 activities and does not confirm that they continued afterwards.