TVS Motor Company is expanding its European push on two fronts: a new small-capacity crossover and three electric vehicles aimed at urban mobility. At EICMA 2026 in Milan, the company presented the Apache RTX 300 alongside the M1-S, X and Orbiter. The show also clarified how the group is separating the roles of TVS and Norton, the British marque that joined the group in 2021.

The move follows strong growth for TVS in Italy. The company reports a 110% increase in sales there over the past year, while its first European subsidiary opened in Italy in 2024. The official network now numbers more than 100 dealers in the country and is expected to grow as TVS expands into Spain, Portugal, France and Germany. The objective is therefore a long-term foothold in Europe rather than a short-lived push for additional volume.

RTX 300: a small adventure bike with a substantial electronics package

The Apache RTX 300 enters the small-adventure category, a segment that is recording growth of close to 70% in Europe. TVS says the motorcycle was developed entirely in-house and is separate from its cooperation with BMW on the 310 platform. Its engine is a liquid-cooled 299 cc single-cylinder unit producing 36 CV and 28.5 Nm.

The chassis combines a steel trellis frame with long-travel upside-down forks and 19-inch front and 17-inch rear wheels. Standard equipment includes ride-by-wire, four power maps, traction control, dual-channel ABS, cruise control and a bidirectional quickshifter. A 5-inch TFT display with integrated navigation completes the package. That combination is aimed at riders looking toward longer trips or light off-road use without stepping up to the size of a maxi-enduro.

Three separate ideas for electric mobility

The M1-S is the largest of the new TVS electric models and made its European debut in Milan. It is a battery-powered maxi-scooter homologated in the 125 cc category. The scooter uses 14-inch wheels and a flat floor, while its centrally mounted electric motor produces up to 12.5 kW and drives the rear wheel through a chain final drive. Top speed is 105 km/h. TVS quotes a 150 km range from the 4.3 kWh battery, and the 26-litre under-seat compartment can accommodate a full-face helmet.

The TVS X takes a sportier route, with an aluminium-alloy frame and a 10-inch touchscreen incorporating smart connectivity. The Orbiter is more directly focused on urban convenience and uses removable batteries, making charging away from a fixed charging point easier. The three models therefore cover different uses rather than repeating the same electric-scooter formula: the M1-S emphasises the practicality of a larger scooter, the X a sportier character and the Orbiter everyday flexibility.

Norton is assigned the larger capacities

The group’s division of labour is straightforward. TVS remains focused on urban mobility, smaller-capacity motorcycles and electric power, while Norton takes responsibility for the premium, high-performance end of the market. For larger-capacity machines, Norton is expected to develop new 600 cc and 1200 cc models. The EICMA presentation thus links the products shown at the event with a broader European strategy: two brands, each aimed at a different part of the motorcycle market.