EICMA 2026 closed on Sunday 8 November after attracting more than 600,000 attendances, up 6% on the previous edition. By the organisers’ overall measure, the 83rd International Two-Wheeler Exhibition was its strongest edition yet for public attendance, exhibitors, companies and industry professionals.

The scale of the event was reflected in its footprint at Fiera Milano Rho. EICMA occupied 10 halls and 300,000 square metres, bringing together 764 exhibitors representing 2,150 brands from 52 countries. International companies accounted for 74% of the brands present, while 30% of direct exhibitors were either taking part for the first time or returning to the show. The figures underline the event’s role not only as a public exhibition, but also as a meeting point for the international motorcycle and scooter industry.

International business remains central

Professional participation grew particularly strongly. More than 51,000 industry professionals attended from 168 countries, with international professional attendance rising by 30%. EICMA also issued 8,700 accreditations to media representatives and content creators.

EICMA president Pietro Meda and chief executive Paolo Magri described the event as having two connected roles: a mass gathering for enthusiasts and an international business platform for companies across the sector. They also pointed to the participation of younger visitors and school groups from across Europe as evidence that interest in two-wheelers continues to reach new generations. At the same time, they acknowledged that such a large turnout creates congestion and other visitor challenges. Their response includes promoting public transport, offering free city parking, widening passageways in the halls and improving navigation through maps and an app.

Racing history, gaming and Dakar

The programme extended well beyond new-product displays. A MotoGP partnership brought the Speed Legends exhibition to Hall 22, where seven decades of premier-class racing were represented through motorcycles associated with Giacomo Agostini, Kevin Schwantz, Mick Doohan, Valentino Rossi, Jorge Lorenzo, Marc Márquez and Francesco Bagnaia. The exhibition was organised with FIM patronage and support from ICE, Italy’s agency for the promotion and internationalisation of businesses abroad.

The same partnership also powered the MotoGP Gaming Arena. Visitors could use real motorcycles as simulators, while competitions offered the chance to win experiences at the 2027 Mugello and Misano Grands Prix, including paddock access. EICMA also hosted the presentation of the 2027 Dakar route by ASO, the Amaury Sport Organisation. Race director David Castera presented the next edition’s route, the official riders and the race numbers assigned to the Italian competitors.

Urban transport and the sector’s wider value

The Y.U.M. – Your Urban Mobility area focused on everyday transport rather than competition or show-floor spectacle. Visitors could try scooters, mopeds and quadricycles free of charge, with both electric and internal-combustion vehicles available. That direct comparison positioned the area as a practical part of the exhibition, allowing visitors to examine different solutions for daily urban travel.

Economic and environmental questions were addressed at the Motonomics conference. An Oxford Economics study presented there estimated the motorcycle sector’s contribution across the European Union and the United Kingdom at €35.1 billion in gross domestic product. It linked the sector to 481,600 jobs and €20.6 billion in tax revenue. The study also compared average emissions, putting a motorcycle at 95 grams of CO₂ per kilometre against 250 grams for a car.

EICMA will return from 9 to 14 November 2027. The 2026 edition therefore ended with a combination of record public attendance, stronger international professional participation, racing heritage, hands-on mobility experiences and a broader discussion of the industry’s economic contribution.