Neil Graham: Harley-Davidson does not need another 400cc single
Graham sees Harley-Davidson’s identity in heavyweight cruisers rather than another small commuter motorcycle.

Harley-Davidson does not need to add another 400cc single-cylinder motorcycle to its range, Neil Graham argued on Episode 18 of the Bore and Stoke podcast. His view challenges the idea that the company should move toward lightweight commuter bikes as part of its future direction.
Graham said his attitude toward Harley-Davidson’s traditional approach changed after he spent more time riding heavyweight cruisers, including a Street Glide. In his view, Japanese, British and Indian manufacturers already have the smaller-bike category covered. Harley-Davidson’s purpose, by contrast, lies in maintaining a character that is distinctly its own rather than trying to imitate the rest of the market.
Why size matters
The argument rests on the particular experience created by a genuinely large motorcycle. Graham highlighted the mass, low-frequency pulse and physical presence of a 1,800cc cruiser, qualities he believes smaller, more efficient machines cannot reproduce. He illustrated the point by comparing an easy commuter Harley with asking The Clash or the Dead Kennedys to release an easy-listening record. His conclusion was emphatic: for riders seeking the defining cruiser experience, Harley-Davidson remains the strongest choice.
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