Ducati España y Portugal has been recognised as Ducati’s best distributor worldwide for 2026. The distinction covers the operation’s overall performance in Spain and Portugal, including commercial results, customer care and the development of Ducati’s presence in both markets. The announcement was dated Barcelona, 19 October 2026.

The Spanish and Portuguese operation finished 2025 with a historic sales record, while its progress during 2026 is expected to take it beyond that result. For the second consecutive year, it also delivered its strongest performance in customer-quality and recommendation measures, covering both the sales process and after-sales support.

Customer care beyond the sale

In sales, Ducati España y Portugal achieved the second-highest customer-recommendation index across Ducati’s worldwide network. Its after-sales operation produced the best result in its history for the same measure. Together, those figures underline the importance of the dealer network in the ownership experience, rather than limiting its role to the moment a motorcycle is purchased.

The network’s planning processes are also becoming more data-led. Ducati España y Portugal has incorporated artificial intelligence to anticipate market conditions and optimise motorcycle distribution. The stated aim is to make planning more precise and better aligned with the needs of dealers and customers.

Extending the brand beyond sales

The 2026 strategy also reaches into Ducati’s premium positioning. Ducati España y Portugal has expanded its presence in areas including art and design, linking the brand’s technology, performance and visual identity with new forms of cultural expression. Its digital community now exceeds 250,000 followers across social media.

Ducati’s centenary was another major focus, with 10,000 Ducatisti taking part in events organised in Spain and Portugal. The operation has also created the Ducati Riding Camp, a safe-riding school intended to help participants develop their skills. The recognition therefore reflects more than sales performance: it brings together commercial growth, customer support, planning innovation and an active Ducati community.