Triumph is changing its distribution structure in Greece, Bulgaria and Malta. From 2 November 2026, Saracakis Group has held exclusive responsibility for importing and distributing the British motorcycle brand in all three markets. The agreement extends beyond motorcycles to include genuine clothing, accessories, spare parts and after-sales support.

For existing owners and prospective buyers, the most important part of the change will be the support structure. Saracakis Group has committed to a network of official dealers and authorised workshops, with facilities built to Triumph’s international standards and trained personnel. Purchase and technical-support enquiries can be directed to info@saracakis.gr.

From Bonneville to Rocket 3

The range to be supported by the new network spans several motorcycle categories. It includes the Bonneville, Trident, Street Triple, Speed Triple, Daytona, Scrambler and Tiger families, while the Rocket 3 stands out with its 2,500 cc engine. At the smaller-capacity end, the line-up includes the Speed 400 and Scrambler 400 X. Triumph also has enduro and motocross models competing in international championships.

The appointment adds Triumph to the activities of a group founded in 1922 that remains under the management of the founding family. Saracakis Group also operates in Cyprus, Romania, Bulgaria and Austria, and has an established presence in Greece’s motorcycle sector.

Triumph Chief Sales Officer David Goerge said the partnership creates growth opportunities in all three markets and that the company expects to welcome more customers. Saracakis Group CEO Alexandros D. Saracakis described the appointment as an important development, presenting it as a long-term investment in the relationship with the market and its motorcycle community.

Triumph was founded in 1902 and is headquartered in Hinckley, Leicestershire. The company says it has a presence in 68 countries and announced 141,683 sales for the 2025 financial year, describing the figure as a record. Triumph also considers Greece one of the European markets with significant room for growth.