China’s motorcycle industry arrived at EICMA 2026 with ambitions that extend well beyond budget commuter bikes. The number of Chinese exhibitors rose by nearly 40%, while their stands took on a much more prominent role at an event described as a record year for both EICMA and the country’s motorcycle industry. The shift is visible in the range of machines now being shown, from superbikes to hybrid concepts.

Superbike performance and new adventure models

CFMOTO put its V4SR-RR superbike forward with a claimed output above 210 CV and a 315 km/h top speed. Alongside it was the new 550MT adventure model, expected to arrive for 2027. QJMotor displayed six new models, including the 119-hp Rino 900 crossover and the SRK921 naked bike. The latter uses a four-cylinder engine derived from an MV Agusta unit.

Zontes targeted the premium end of its range with the ZT 853 R naked bike and the ZT 552 G adventure scooter, which combines a twin-cylinder engine with Italian components. ZXMoto showed the 820 series of sport and crossover motorcycles, plus the 500RR, described as already approved for Europe. Kove added a more focused performance statement with the four-cylinder 650RR supersport and its 645 cc engine.

More brands and a wider spread of segments

Voge presented a new 800 cc naked bike and the CU X Hybrid plug-in hybrid cruiser concept. Benda took a different route with the Dark Flag 950 cruiser, powered by a 108-CV V4 engine. Moto Morini, Benelli and Morbidelli also occupied substantial exhibition spaces, giving established Italian names under Chinese ownership a strong presence at the show.

The European debut of Letbe added a newer name to the mix. The Haojin group brand brought a range of Euro 5+ motorcycles and scooters, including the Velocity. A delegation of 25 companies from the Chongqing industrial district displayed vehicles, electric solutions and components as well. Taken together, the presentation suggests that Chinese manufacturers are now challenging Europe and Japan on design and performance as well as price.