Triumph Motorcycles has launched ALL IN, its first documentary series, tracing the company’s move onto the global off-road motorsport stage. The four-part production follows the decision to enter racing, the development of Triumph’s off-road motorcycles and the effort to turn a major motorsport investment into competitive products and results.

The first episode was available on Triumph’s YouTube channel at the time of publication. The remaining episodes were scheduled for release in October, November and December, respectively. The opening instalment includes interviews with Steve Sargent, Ian Kimber, Rod Lopusnak, Ivan Cervantes and Ricky Carmichael, and examines both the origins of the racing programme and the impact of Triumph’s off-road launch on the motorcycle industry.

From a 2018 decision to a global programme

Ian Kimber, Triumph Motorcycles’ Head of Global Racing Programs, says the project began in 2018. Triumph believed it had the racing heritage and engineering capability required to compete in off-road racing, but the programme demanded more than the design of a new motorcycle. According to Kimber, the company pursued partnerships, testing programmes and a dedicated dealer network for a new Motocross and Enduro range.

The series presents Triumph’s plan to compete in Supercross, Motocross, Enduro and Cross Country. ALL IN frames the move as the beginning of a new chapter in the company’s top-level off-road racing activity, while also presenting it as a long-term commitment built around heritage, ambition and confidence in Triumph’s competitive potential.

Kimber describes the series as a record of the progress made so far and of Triumph’s intention to refine every part of its off-road racing programmes. He also characterises the journey as being at an early stage, with the company committed to pursuing a leading position in the discipline. The production therefore focuses not only on results, but on the people, development work and investment behind the programme.

What each episode covers

Episode 2, titled ALL IN – Winning Mindset, features Guillem Farres and Camden McLellan. Its focus is the difficulty of establishing Triumph in racing, alongside the breakthrough victories and podium finishes that helped build international credibility in Motocross, Supercross and the MX2 World Championship.

Episode 3, ALL IN – Beyond Limits, moves to Enduro with riders Paul Edmondson and Jonny Walker. It presents the Enduro programme as a demonstration of the new motorcycle’s capabilities in difficult conditions, covering Enduro GP, SuperEnduro and Extreme Enduro environments. The episode’s emphasis is on the demands placed on both rider and machine rather than on conventional circuit racing.

The final instalment, ALL IN – Commitment to Performance, treats Triumph’s achievements to date as a foundation for continued development. It focuses on research and development, testing, engineering and long-term investment as the elements intended to support future off-road performance.

The motorcycles and race results around the series

The promotion also features the MY26 TF 250-X under the Racing and Motocross categories. Triumph describes it as “Built to Win”, with sharper power, faster launches and race-developed control, and lists a starting price of $9,795.00. Those are promotional claims, not a substitute for an independent test, and the listed figure is in US dollars.

Related race reports provide further context for the programme. Mikkel Haarup ended the AMA Pro Motocross season with a career-best moto finish, while the 5.11 Triumph Factory Racing team completed its third AMA Pro Motocross Championship season at Ironman Raceway. Haarup achieved a breakthrough 450MX result there aboard a TF 450-X.

In Enduro, Triumph Factory Racing’s Jonny Walker finished fifth overall at the Red Bull Tennessee Knockout aboard a TF 450-E. In MX2, Camden McLellan won at the MXGP of The Netherlands with a 1-2 result in Arnhem. Championship leader Guillem Farres finished third in both races and retained the series lead. Together, these reports connect the documentary’s broader account of development with the riders and motorcycles representing Triumph in competition, without establishing that the company has won a specific championship.