The 2026 Harley-Davidson Demo Truck drew more than 240 individual riders during its Athens stop, with over 320 test rides completed across two days. Harley-Davidson Athens, part of the Fais Group, hosted the event at its premises on 19 and 20 September, creating a meeting point for the brand’s riders and wider motorcycle community.

The Demo Truck is Harley-Davidson’s travelling showcase, using a fully equipped truck to bring a selection of the company’s newest motorcycles closer to the public. In Athens, participants followed organised routes and sampled different models, getting a direct impression of their performance, technology and riding character. The total ride count also indicates that many visitors went out for a second run on another motorcycle.

A wider programme around the bikes

The event offered more than riding time. V-Twin Café served burgers and soft drinks, while visitors could collect free Monster Energy drinks. Customers buying a T-shirt in the store could add a special print on site, and a photo booth produced immediate photo prints. Riders considering a purchase after their test ride could also find a leasing programme from Harley-Davidson Athens in partnership with Saracakis Leasing. Together, the riding activities and social programme underlined the reach of Harley-Davidson’s community in Greece.