Triumph Motorcycles is joining forces with Saracakis Group for the import and distribution of its motorcycles in Greece, Bulgaria and Malta. The agreement takes effect on Monday 2 November 2026 and also covers genuine Triumph clothing, accessories, spare parts and after-sales service. Saracakis Group will hold the exclusive representation and distribution of the brand in these three markets.

For customers, the partnership is intended to extend beyond the point of sale. Saracakis Group says it will promote the brand through a modern network of Official Dealers and Authorised Workshops, with facilities meeting Triumph’s international standards and specialist personnel trained to support owners. The stated aim is to provide services before and after purchase that address the needs of prospective buyers and existing Triumph customers.

The new arrangement forms part of Saracakis Group’s wider mobility strategy. The group says it has more than 104 years of activity in Greece’s automotive and mobility sectors, together with experience representing and distributing established international brands, building partner networks and providing customer services. Alexandros D. Saracakis, the group’s Chief Executive Officer, describes the Triumph appointment as an important development and says the objective is to build a long-term relationship not only with the market, but also with the people who choose to experience the brand.

A broad range, from 400 cc to the Rocket 3

The representation brings together a wide Triumph portfolio aimed at different types of rider. The Bonneville family carries the company’s Modern Classic philosophy, combining a traditional British identity with a distinct character. Trident and Street Triple sit in the more agile and dynamic part of the range, while Speed Triple and Daytona express its sharper, more aggressive sporting side.

Scrambler and Tiger address riders looking for adventure, comfort and the ability to move beyond everyday commuting. Their intended use extends from daily travel and longer touring to more demanding routes away from asphalt. At the most distinctive end of the line-up is the Rocket 3, whose engine has a 2,500 cc capacity. Triumph also offers a 400 cc range, positioned as a more accessible and flexible route into the brand for newer riders and for those seeking a lighter entry point.

The portfolio is complemented by Triumph’s renewed enduro and motocross range, which the company presents as having a leading role in international championships. Together, these categories give the new distributor responsibility for a line-up extending from accessible road motorcycles and classic-styled models to large-capacity roadsters, adventure bikes and off-road machines.

Triumph’s plans for the three markets

Triumph identifies Greece as an important European market with significant growth prospects. The British company’s history dates back to 1902, and it is headquartered in Hinckley, Leicestershire. Triumph describes itself as a global premium motorcycle manufacturer with a presence in 68 countries. It recorded 141,683 motorcycle sales in financial year 2025, according to the company information accompanying the announcement.

David Goerge, Chief Sales Officer of Triumph Motorcycles Ltd, says the new cooperation creates opportunities to develop the brand further across Greece, Bulgaria and Malta. He also expects it to make Triumph more popular in those markets and to bring more customers into its community. Saracakis Group’s commitment, meanwhile, centres on establishing the dealer and workshop structure needed to support that expansion at every customer contact point.

The partnership therefore changes more than the name responsible for importing Triumph motorcycles. Its scope includes the surrounding commercial and service infrastructure: apparel and accessories, parts, sales support and technical assistance. The first formal milestone is the start date of 2 November 2026, when Saracakis Group’s representation of Triumph becomes effective in all three markets.