Italy’s powered two-wheeler market is still growing, although the latest figures show a clear split between its main categories. October recorded 27,040 registrations, an increase of 6.61%. Scooters supplied most of that momentum, rising by 10.80%, while motorcycles fell by 1.27%. Over the first ten months of 2026, total registrations reached 351,963 units, up 10.53%. Scooters were ahead by 14.76% for the period, compared with a 4.29% increase for motorcycles.

AICMOTO sees the numbers as evidence of a market changing its shape rather than simply enjoying a strong sales spell. Pier Francesco Caliari, the association’s general manager, says the scooter is no longer confined to strictly urban transport. Its emerging “dual mode” combines everyday use with larger-displacement and adventure-oriented models aimed at touring and routes beyond the city. AICMOTO also points to scooters whose technical and dynamic characteristics are getting closer to those of motorcycles, making them a genuine alternative for part of the buying public.

The expansion is visible beyond two-wheelers as well. Quadricycles recorded 1,905 registrations in October, up 34.63%, with the category counted separately from the two-wheeler total. AICMOTO links the broader picture to increasingly varied mobility needs and to customers seeking vehicles for more specific purposes.

EICMA brings more choice—and more pressure

EICMA 2026 highlighted a wider selection in small and mid-capacity classes, alongside a growing number of crossover and adventure models. AICMOTO says emerging manufacturers are raising standards in design, components and equipment, while established brands are answering with new solutions and a stronger focus on ease of use. Brand reputation remains relevant, but it is no longer enough by itself to settle a customer’s decision.

For dealers, the central question is whether a larger range is also creating new demand. AICMOTO cautions that more models and more brands do not automatically mean more motorcyclists, particularly in a motorcycle market growing at a more limited pace. Pier Francesco Caliari therefore sees a need to separate innovations capable of generating durable interest from products that simply make an already complex range harder to manage.

Safety becomes part of the dealer’s role

Electronic rider-assistance systems and more advanced personal protective equipment were also prominent at the show, including a new generation of wearable airbags. Attilio Pogliani, AICMOTO’s president, argues that safety matters most when riders can understand it, use it and access it in practical terms. That gives the dealer a responsibility beyond choosing a vehicle: customers also need clear explanations of the technology and support when making an informed decision.

The same principle applies to the health of the dealer network. AICMOTO stresses that higher registration volumes do not automatically produce higher profitability. Dealers must manage their product mix carefully, invest in staff training and maintain strong after-sales quality. They also need to judge the value generated by each segment over time, as competition expands and customer requirements become more diverse.

AICMOTO expects 2026 to end on a broadly positive note, while approaching 2027 with confidence tempered by realism. Its plans include a partnership with Moove, presented at EICMA 2026 through the “AICMOTO Garanzie by Moove” agreement for association members. The arrangement covers services for used vehicles and after-sales. In AICMOTO’s view, these areas can strengthen dealer competitiveness when they are supported by expertise, reliability and a lasting customer relationship.