MotoAmerica says its 2026 season has brought a sharp increase in audience size across television, digital platforms and race venues. Motorcycle.com reported the series’ announcement that total broadcast viewership over the first eight events reached 5.4 times the level recorded during the corresponding period of 2025. Cumulative household reach across North America was reported at ten times last year’s level.

The rise has varied by venue. Mid-Ohio Sports Car Course produced the largest listed weekend multiplier, at 9.4 times the comparable viewership, followed by Virginia International Raceway at 7.3 times and WeatherTech Raceway Laguna Seca at 6.3 times. MotoAmerica’s social audience has also grown beyond 5.6 million followers, compared with 3.9 million at the beginning of 2025.

The series links the media growth with a sustained increase in attendance. Trackside numbers have risen for six consecutive years, while Road America has recorded back-to-back attendance highs for a motorcycle racing event. MotoAmerica expects the 2026 total to pass 290,000 spectators after the final round at New Jersey Motorsports Park, scheduled for September 25–27. Figures from the Circuit of The Americas round, held September 11–13, and the New Jersey finale were still being reported when the announcement was issued.

Distribution is doing much of the work

A broader distribution network sits behind the expansion. MotoAmerica says Samsung TV Plus reaches more than 110 million active monthly users. The service carries live racing on Samsung TV Network and hosts MotoAmericaTV, a dedicated 24/7 channel. The series says its distribution is expanding throughout North America and into international markets including Canada, Australia and New Zealand.

VICE TV is the official broadcast partner for the Quad Lock Superbike Championship, providing live linear cable coverage during race weekends. For the first time, live coverage is available across all seven MotoAmerica classes through streaming and cable outlets, giving the series more ways to reach viewers beyond its traditional audience.

MotoAmerica is also using content outside the race broadcasts to widen that reach. The six-part docuseries Hooligans: The ARCH Racing Project, featuring Keanu Reeves, has brought additional mainstream attention to motorcycle road racing. Chuck Aksland, MotoAmerica’s chief operating officer, said the 2026 broadcast results show “a strong appetite for motorcycle road racing when fans have easy access to the racing.” The organization presents the combined broadcast, digital and attendance gains as a foundation for 2027, which will be the second year of its Samsung partnership.