Ducati’s 750 Super Sport takes centre stage in Craig McDean’s «750 SUPER SPORT», a book built around two motorcycles with radically different histories. The launch event took place on 23 October 2026 at UNDER R TOKYO in Sendagaya, Tokyo, with McDean joined by classic-motorcycle specialist Peter Boggia and motorcycle journalist Hikaru Miyagi. The accompanying exhibition remains open until 6 November, with free admission.

Both subjects are 1974 Ducati 750 Super Sport motorcycles. Keith Hale bought one new, and it has covered approximately 100,000 miles, or more than 160,000 kilometres. Lawrence L. Forstall kept the other unused; in 1998, it was displayed at New York’s Guggenheim Museum in «The Art of the Motorcycle». Boggia’s view is that a motorcycle’s value is shaped not only by its engineering, but also by the lives of the people who own and ride it.

A racing lineage in focus

The 750 Super Sport’s story reaches back to the 1972 Imola 200, where Paul Smart and Bruno Spaggiari took first and second place on 750 Imola Desmo motorcycles. The green frame, race-minded design and desmodromic engine mechanism remain central to the model’s identity. Miyagi argues that the appeal of a motorcycle like the 750SS does not necessarily come from comfort; its character emerges through the relationship between machine and rider.

McDean began the project in 2021 after visiting Boggia’s workshop during the COVID-19 pandemic. The resulting book contains 43 colour and black-and-white works, examining paint, metal surfaces and the marks left by use. Wear and preservation therefore become part of the visual record, separating the two motorcycles as much as their owners’ decisions did.

SUPER LABO released «750 SUPER SPORT» on 22 October 2026. The linen-bound hardcover runs to 120 pages and contains 43 works, with photography by McDean, text by Boggia and art direction by Alex Wiederin. The listed price is 8,800 yen including tax. More than a catalogue of a celebrated Ducati, the project places two examples of the same model beside one another and lets their contrasting histories define the subject.