Ducati is bringing its history into central Bologna as it marks a century of existence. The centenary presentation goes beyond a simple corporate anniversary, focusing on the history, values and passions associated with the brand.

The programme is scheduled for 4 September to 5 October and is built around four stated themes: design, performance, technology and art. It will occupy locations across the city, including the named venues of Salaborsa, Palazzo Pepoli and Galleria Cavour 1959.

Bologna gives the anniversary a clear sense of place. Ducati is described as a local reference point as well as a global symbol of two-wheeled mobility. The presentation consequently links the company’s local identity with its international profile, using cultural and technological themes rather than treating the centenary as a production-focused announcement alone.

The available announcement confirms the dates and the venues it names, but does not set out a detailed timetable or an exhibit list for each location.